Our visual brand creation process
At West Hatten Creative, we're passionate about crafting visual identities that authentically represent your brand's essence and resonate with your target audience. Our meticulous process ensures that every aspect of your brand is thoughtfully considered and expertly executed.
Discover
To kick off the process, our clients complete a comprehensive branding questionnaire. This document delves into your business's origin story, target market, and visual identity goals, laying the groundwork for our collaboration.
BrainstorM
Together with our clients, we embark on a visual exploration journey to develop a brand moodboard. This curated collection of images, colors, and textures encapsulates the desired look and feel of your brand, serving as a creative springboard for our design process. Drawing inspiration from the moodboard, we collaboratively define our brand pillars—a list of 3-7 adjectives that succinctly describe your brand's ideal identity and essence.
Conceptualize
With a clear understanding of your brand's personality and goals, we set out to conceptualize primary logo designs that reflect your brand pillars and resonate with your target audience. Depending on the project scope, we may create multiple logo concepts for your consideration, ensuring that we explore a variety of design directions that align with your vision.
Refine
We value your input and incorporate your feedback into the design concepts, refining and iterating until we achieve a design that perfectly captures your brand's essence. Upon approval of the primary logo, we proceed to develop logo variations, such as wordmarks and brand icons, providing you with a comprehensive suite of visual assets.
Develop
Once the primary logo and variations are approved, we meticulously finalize all logo assets, ensuring consistency and precision in every detail. We meticulously curate a brand typography and color palette that complements your logo and reflects your brand's personality and visual identity. We compile all brand assets and guidelines into a comprehensive brand guide, empowering you with the tools and knowledge to maintain brand consistency across all touchpoints. All finalized assets are uploaded to secure file-sharing software, ensuring seamless and convenient delivery to our clients.
Deliver
We schedule a virtual meeting with you to review the visual brand assets and guide you through the complete brand guide, ensuring clarity and understanding of your brand identity. Following the meeting, all brand assets are provided to you through the file-sharing software for easy download and access. To continuously improve our process and services, we send you a project feedback survey to gather insights and monitor your satisfaction with the project outcome.
We're committed to delivering exceptional results and providing ongoing support to help your business thrive. Ready to elevate your brand's visual identity? Let's embark on a creative journey together!